Media Kit

Key Messages

Prosper Africa is a U.S. Government initiative to substantially increase two-way trade and investment between the United States and countries across the African continent. This includes trade and investment flows from the United States to African nations, as well as those from African nations to the United States.

The initiative brings together services and resources from across the U.S. Government to empower businesses with market insights, deal support, and solutions to strengthen business climates. We are a one-stop shop so companies don’t have to spend valuable resources navigating Washington in order to do business in the United States and across the African continent.

Since Prosper Africa’s launch in June 2019, the U.S. Government has helped close 1100+ deals across 49 African countries for a total estimated value of $65 billion in exports and investments.

Working hand-in-hand with the private sector and our African government partners, Prosper Africa is driving job creation, fueling economic growth, and advancing shared prosperity for people across the United States and Africa.

The Prosper Africa Build Together Campaign

On July 27, 2021, the Biden-Harris Administration announced the launch of the Prosper Africa Build Together Campaign at the Corporate Council on Africa’s virtual U.S.-Africa Business Summit. This targeted, long-term effort elevates and energizes the United States’ commitment to increasing trade and investment with Africa.

The Prosper Africa Build Together Campaign connects U.S. and African businesses and investors with new trade and investment opportunities, and the U.S. Government tools to advance those opportunities – driving sustainable growth across the continent, supporting economic recovery at home, and creating jobs across all our nations as we Build Back Better together.

This next chapter of the Prosper Africa initiative sharpens our focus around the imperative to Build Back Better from the global pandemic, and to do so as inclusively as possible. Through the Prosper Africa Build Together Campaign, the Biden-Harris Administration will work hand-in-hand with the private sector, African governments, and multilateral organizations to advance trade and investment in key sectors such as infrastructure, clean energy and climate smart solutions, health, and digital technology.

• We will build new markets for American products
• We will drive billions of dollars of investment in Africa
• We will support thousands of jobs for both African and American workers

Since June 2019, the U.S. Government has helped to close 800 deals across 45 countries for an estimated value of $50 billion in exports and investments. Explore our results here.

Please direct all press inquiries to Nina Prieur, senior communications advisor, at nprieur@usaid.gov.

Prosper Africa News

Social Media

Prosper Africa’s digital channels are designed to deliver targeted messaging to our key stakeholders on the benefits and opportunities of increased trade and investment between the United States and African nations. Participating Prosper Africa agencies can support this effort by:

• Tagging Prosper Africa in posts that contain content that aligns with Prosper Africa goals (@ProsperAfricaUS on Twitter and Facebook and @Prosper-Africa on LinkedIn);
• Amplifying content shared through Prosper Africa’s social media channels;
• Submitting relevant content to Prosper Africa’s communications team for amplification.

To submit content for Prosper Africa’s digital channels please contact Nina Prieur at nprieur@usaid.gov

Posts to Share

We encourage our U.S. Government interagency partners to utilize content published on our social media platforms to promote our shared successes.

Sample Post 1

Use the Prosper Africa toolkit to find USG resources that support private sector transactions between the United States and Africa. Whether you are an African or American business or investor, the U.S. Government has tools to support you.

Visit prosperafrica.gov to learn more!

Sample Post 2

Have you visited the Prosper Africa one-stop shop digital resource center yet? The website connects U.S. and African businesses and investors with the full suite of U.S. Government support services.

Visit prosperafrica.gov to start trading and investing!

Branding Guidelines

The Prosper Africa Graphic Standards Manual sets clear, consistent guidelines for branding and graphic design for the Prosper Africa initiative.

A brand is a promise. The Prosper Africa brand promises increased prosperity for people in the United States and African nations.

The U.S. Government is not the hero of the Prosper Africa story; rather the people behind growing, thriving businesses – their innovation, hard work, partnership, grit, and vision – define the Prosper Africa brand.

Initiative communications should focus on providing U.S. and African businesses and investors with a platform to tell their stories – and discover and showcase new opportunities. Language and visuals are optimistic and evoke youth, innovation, and thriving communities on both sides of the Atlantic.

Prosper Africa is a whole-of-government initiative. Participating agencies are encouraged to co-mark materials with the Prosper Africa logo, as is appropriate by individual agency policy. When co-branding, participating agencies must follow the guidelines in the Prosper Africa Graphic Standards Manual.

Visual Assets

Photography

We use Flickr as our image library/photo gallery. We are always looking for strong, new images to build our library. Please share professionally commissioned and non-professional photos that the U.S. Government may use.

• Preferably hi-res (300 dpi)
• Include photo credit
• Include detailed captions (describe what is happening, who is pictured, location, etc.)

Contact prosperafrica@usaid.gov so that we can arrange file sharing for large files.

Video Assets

Be sure to check out Prosper Africa’s YouTube channel for the complete video library.