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Prosper Africa Convenes U.S. Delegation to Advance Power of Pan-African Creative Industry at FAME Week in South Africa

The U.S. Government’s Prosper Africa is convening a delegation of U.S. Government officials and American companies to FAME Week Africa, a premiere pan-African event promoting arts, film, television, animation, music, fashion, and media across the continent, from September 4-6 in Cape Town, South Africa.

The three-day event will showcase the role of creative industries in advancing sustainable and inclusive growth in Africa. The U.S. delegation will help to connect U.S. and international film distributors with African producers and distributors for networking and business opportunities.

Prosper Africa is the U.S. Government initiative to boost two-way trade and investment between the United States and African countries. Through Prosper Africa and beyond, the U.S. Government recognizes the power of the creative industries in driving investment and business opportunities in the U.S. and Africa.

The U.S. Government delegation includes officials from the U.S. Department of Commerce, U.S. Department of State, the U.S. Agency for International Development, and the Prosper Africa Secretariat, alongside a group of U.S. businesses and investors.

The United States–one of the world’s leading exporters of creative goods and services, contributing $660 billion of the global $2 trillion media and entertainment market–was selected as the Guest Country for the event. Crossover between the U.S. and African creative industries is already occurring, with Netflix as the largest streaming player in Africa hosting more than two million subscribers, and Amazon Video and Walt Disney Studios signing finance and production deals with African creators.

“The African creative sector has experienced greater exposure, growth and impact worldwide,” said Lisa Walker, Deputy Coordinator for Prosper Africa. “The United States recognizes the tremendous potential of the creative industries in driving growth, fostering prosperity, and creating lucrative economic opportunities on both sides of the Atlantic.”

Africa’s creative sectors are expected to create more than three million jobs over the next six years with adequate investment and support.

Prosper Africa brings together the full suite of U.S. Government services and resources—across 17 participating agencies—to provide three key services: market intelligence, deal support, and financing.

The Prosper Africa delegation will network with attendees and showcase their multimedia products over the course of the next three days. The U.S. Government team and Prosper Africa Advisors are positioned to provide attendees with support to unlock available U.S. Government tools for business and investment.

Access Prosper Africa’s insights report to learn more about business and investment opportunities in Africa’s creative industries.