Why Export to the USA?
The United States has the largest consumer market in the world, with more than 330 million people and a gross domestic product of over $20 trillion. African businesses across many sectors have opportunities to export to the United States, including those in sectors such as food and beverage, textiles and apparel, equipment and machinery, and more.
Although U.S. markets present massive economic opportunities, these markets can also be challenging to enter and navigate. For example, businesses seeking to export to the United States must meet high standards for product quality, comply with regulatory requirements, supply U.S. buyers with commercial volumes on reliable timelines, and meet consumer expectations.
The U.S. Government has taken unprecedented steps to strengthen trade through the African Growth and Opportunity Act, known as AGOA. Many African countries have beneficiary status under AGOA, which significantly reduces barriers for companies by providing duty-free entry into the United States for many products. Through the Prosper Africa initiative, the U.S. Government offers direct support and tools for African businesses seeking to enter or expand in U.S. markets.
The U.S. Government offers direct support to businesses in Africa, including:
- Matchmaking with potential partners.
- Help meeting international quality standards and certification requirements.
- Grants and financial assistance.
- Technical assistance (e.g., for business development, training on export requirements and U.S. quality standards).