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West Africa’s Apparel Industry Responds to COVID-19

  • Ghana
  • Textiles & Apparel

The Challenge

COVID-19 brought new challenges for Dignity–Do the Right Thing (DTRT), a U.S.-Ghanaian apparel company. The company faced delays importing materials from Asia, and lockdowns and social distancing measures affected many of DTRT’s retail partners. At the same time, demand for personal protective equipment surged. 

Our Solution & Impact

In support of Prosper Africa, the U.S. Agency for International Development (USAID) co-invested with DTRT to help the apparel company adapt to changing demand. With a $325,000 grant from USAID, DTRT invested approximately $1.2 million to sustain its 2,500 employees and pivot from producing consumer apparel to manufacturing medical gowns and coveralls.